Cole Swanson

My name is Cole, the founder of EVY Communications. This writing and communications company is dedicated to helping small businesses improve and maintain brand image and performance.

I have a background in not-for-profit and wine marketing and writing with a track record of enhancing audience engagement and customer retention. Brand perception and success is about presenting consistent messaging so customers trust that any time they engage with a company they know what to expect. By incorporating this marketing approach, I have created stories that shine a light on a company’s brand image online and in-person.

For six years I have been in the wine sector, most notably working for Torii Mor Winery. While acting as their tasting room manager in Woodinville, WA, I redesigned the tasting experience and implemented a consistent social media presence to match the company’s goals of how they wanted to be perceived. 

Three years ago, while volunteering for the Seattle-based mental health not-for-profit NAMI, I created their first-ever blog program. This initiative broadened how they marketed themselves, as it allowed for employees to share their passions for the mental health sector and their own personal mental health stories by implementing their own voice. This blog is still utilized today.

Storytelling is more than just words on paper, it’s a tool that creates synergy across all platforms. When done correctly and consistently, it undoubtedly leads to a positive reputation.